Product Launches

We work, you play

The Brief:

Merloni approached Apollo Event Consultants with a brief and an extremely short lead time to help them with an industry product launch. The theme was “We Work, You Play” - the idea was that the products, all white goods, when being used allow the user time off to “play”.

The launch was to take place in October and we had to find a large venue that covered all eventualities including bad weather. Customers would be coming from all over the country, mainly by coach, so we needed good parking facilities too.

The Solution:

Alexandra Palace in North London was chosen as the perfect venue as it covered all our requirements, especially as we had decided that a funfair would work extremely well for this style of event and would fit inside the halls. Guests had the opportunity to play on all the rides and games which included dodgems, simulators and the usual side stalls.

During the evening guests were briefed on the workings of all the new products which were displayed on 4 different podiums in the centre of the hall creating the focal point. An informal barbecue style dinner was served which was in keeping with the theme before guests left with their goody bags.

The client had flown in from Italy especially for the event and was extremely happy with the way things went.